Best practices for UNIVERGE BLUE social media promotion and email marketing.
Download Guide on the Best Marketing Automation Tools
Emails sent on Tuesday, Wednesday, and Thursday at 6am, 10am, 2pm, or 8pm typically have the highest open rates.
20% open rate is considered industry-standard – don’t worry if your emails don’t get 20% open at first, test different times and/or days
Try to send emails on a consistent cadence
Identify the people who didn’t open your emails in the first campaign and schedule them for round two in weeks 4, 5, and 6.
Companies matching one or more of the following criteria could be a good candidate for UNIVERGE BLUE CLOUD SERVICES
Social Media Marketing
Knowing how to leverage these channels to maximize your business is key, and we can help. Here are some tools to help you get started. Download the Social Media recipe card to make sure you have all the ingredients to create brand awareness, customer engagement, and more!
How to Get Started
Note: It’s not about how many different social platforms you post on, it’s about the quality, frequency, and resources you have to manage this activity. If posting to only one social platform fits into your social media marketing plan, that’s great, just be consistent with your strategy.
Note: Keep your social posts entertaining and informative. Your followers will be glad to see your new content in their feeds as well as it keeps you top of mind as they are considering making a purchase,
Note: Commenting, answering questions, and providing input on other’s posts can position you as an authority in your field. Additionally, you’ll be seen by the original posters following, extending your reach.
Note: A hashtag is a label used on social media that makes it easier to find information. Hashtags can help you reach your target audience without them being a follower of your page
Is social media marketing necessary?
Yes! And it shouldn’t be seen as an option but rather a requirement as part of your sales and marketing activities. Your social accounts should be used for social selling - a critical part of your sales funnel.
Why is it necessary?
It's an essential and cost-effective way to reach your customers, gain valuable insights, and increase brand awareness.
Increase brand awareness
Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.
Stay in front of your target audience
79% of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.
As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product/service search. The time is right to align your social marketing efforts with sales goals.