Note: Keep your social posts entertaining and informative. Your followers will be glad to see your new content in their feeds as well as it keeps you top of mind as they are considering making a purchase.
Key Tip: Include links to your company website, landing pages, or assets
- Products/services
- New products/features
- Service offerings
- Industry-specific use cases
- Customer case studies, wins, testimonial quotes
- Events
- Trade shows you’re participating in
- Virtual webinars you’re presenting on
- Podcasts you’re speaking on
- Community services the company participates in
- Holidays, Office closings for holidays
- Ex: Wish your customers a “happy new year”
- Let your followers know that your offices will be closed during the upcoming holiday (if your customer service is available during that time be sure to mention that too)
- Employee celebrations and milestones
- Employee birthdays, work anniversaries
- Team accomplishments
- Comment and like posts from others
Note: Commenting, answering questions, and providing input on others’ posts can position you as an authority in your field. Additionally, you’ll be seen by the original poster's followers, extending your reach.
- Industry experts
- Partner posts (NECAM for example)
- Industry associations
- Use hashtags
Note: A hashtag is a label used on social media that makes it easier to find information. Hashtags can help you reach your target audience without them being a follower of your page
- Create your own hashtags (product names, taglines)
- Pick one tag from each of the following
- Use NEC hashtags (#univergeblue, #thepowerofblue)
- Use industry hashtags (#UCaaS, #CCaaS, #CX, #cloudservices, #businesscommunications, #employeeproductivity, #EX)
- Use your own company hashtags
- Posting 3-5 hashtags per post is ideal. Too many hashtags can confuse the message so keep it simple with a maximum of 5 hashtags.
Social Media Marketing
Knowing how to leverage these channels to maximize your business is key, and we can help. Here are some tools to help you get started. Download the Social Media recipe card to make sure you have all the ingredients to create brand awareness, customer engagement, and more!
Recipe Card
How to Get Started
Note: It’s not about how many social platforms you post on, it’s about the quality, frequency, and resources you have to manage this activity. Choose the social media channel(s) where your target customer is active. If posting to only one social platform fits into your social media marketing plan, that’s great, just be consistent with your strategy.
Note: Keep your social posts entertaining and informative. Your followers will be glad to see your new content in their feeds as well as it keeps you top of mind as they are considering making a purchase.
Key Tip: Include links to your company website, landing pages, or assets
Note: Commenting, answering questions, and providing input on others’ posts can position you as an authority in your field. Additionally, you’ll be seen by the original poster's followers, extending your reach.
Note: A hashtag is a label used on social media that makes it easier to find information. Hashtags can help you reach your target audience without them being a follower of your page
Is social media marketing necessary?
Yes! And it shouldn’t be seen as an option but rather a requirement as part of your sales and marketing activities. Your social accounts should be used for social selling - a critical part of your sales funnel.
Why is it necessary?
It's an essential and cost-effective way to reach your customers, gain valuable insights, and increase brand awareness.
Increase brand awareness
Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.
Stay in front of your target audience
79% of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day. And company leaders are using it to shape their business strategy.
Boost sales
As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product/service search. The time is right to align your social marketing efforts with sales goals.